Why You Should Never Advertise With Photos Again
We all know that with the everchanging technology with our world, that in a matter of no-time something we once used was the best is now less than the best. In this case, I am referring to the use of images vs video. Back in the mid-2000's, when Facebook started gaining growth many people jumped on board, because it was a way to connect with people like never before. Most of the posts were word structure and blog-like structure. As we know now, that has changed drastically into something that powers businesses, social life, and many other ways of enjoying content. It's ads structure allowed businesses to reach large audiences on a platform that is used by majority of people more than 2 hours a day. So, duh it obviously was a great tool for businesses to use.
Not long after Facebook came along Instagram, which Facebook has since bought ownership rights too. This app became very popular to a younger generation and was boomed off photo only content. People enjoyed the consumption of photo related content and Instagram still today ranks as one of the highest grossing apps on the market.
Today, both Instagram and Facebook face a huge competitor in the social platforms: Tik-Tok. Tik-Tok is a video only based social media platform that showcases great content in videos that are 60 seconds or less. This is the highest grossing social platform right now. In fact, I know people that say they can be on the app for hours consuming content and not get bored.
Here is a little bit of statistics to back up the information I have provided:
You can find additional information on this same topic like this graph from https://databox.com/videos-vs-images-in-facebook-ads#:~:text=Images%20are%20most%20likely%20to,more%20successful%20at%20driving%20clicks.%E2%80%9D
In the end, if you want better results use video.