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  • Riley Trotter

Why Is Alternative Tagging Important For My Website


First things first, what is alternative tagging?


Definition: An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines.


Alternative tagging is extremely important if you run an e-commerce site or a site that contains a high amount of photos. Every photo on your page should have an alt tag. This helps when someone is specifically searching images in the search engine. If they see an image based of their search from your alt tag it will bring them to that page linked. Since search engines like to "crawl" your websites for words and keywords for search relevance, if you don't add tags to a image loaded site it may be hard to rank higher in search engines.


That can be huge for bringing in organic search leads for many different industries.


Search engines will also rank your site higher with alternative tagging within your site. It finds these tags relevant to searches and over time will increase with click volume. The more traffic that funnels through these alt tags will improve rankings within search engines.


So, if you haven't yet, start tagging!




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