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  • Riley Trotter

Key Word Mastery



Why are keywords important for SEO?


Think of it this way, search engines basically are a math formula. So, when you type in the search bar what you are searching for it takes those "words" and plugs it into the algorithm. Then your search list loads. On that search list includes the same words you just searched, and will rank highest on there what the search engine thinks fits best for what you are looking for. Slightly changing a few keywords for your website header or within high trafficking pages can make scalable differences. That's why it is important to play with your keywords every now and then to make sure you are maximizing your ranking in search engines.


Use keywords in your website that will be relevant to what people search for in your industry.

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