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How To Get A Custom Email Domain



Email is arguably the most common use of communication in today’s working world. It gets used for communication between colleagues, meetings, and even marketing. There is so much power in this single use of technology, and I don't see it changing to a new source anytime soon. There are different emails that you will see, and most of them are based on a “domain.” The domain is something that follows the beginning characters, usually your unique username, and for example is @gmail.com.


So, what is a custom domain then? Well, simply put it is something that is custom to you or your business. For example, I own an ecommerce site that sells business t-shirts, and I set up my custom email domain to match my website domain. So, now my custom email is …@businesstshirts.com.



What Are The Benefits


According to GoDaddy, in 2016 they did a study that found 75% of Americans found that they trusted and were more likely to buy from a custom email domain. Another 24%, said they would have a hard time sharing personal and private information with an email that didn't have a custom domain.


Now, it has been years since this report has been released, and I'm sure with how data secure we are today these numbers have gone up.


These are not the only reasons to benefit from custom domains. Also, you have the opportunity to funnel email traffic to organized areas depending on specific needs. For example, a customerservice@ or sales@ followed by your custom domain.



How To Get A Custom Email Domain


Here are 4 easy steps to get a custom email domain:


  1. Select the email provider. A few things to take note of before picking a provider is that some providers will cost more per user, have different storage options, aliases, spam filtering, and your website domain. Knowing that most options to choose from are Google Workspace, Microsoft 365, Hostinger, and Ionos. Most web hosting like GoDaddy and Wix connect through Google or Microsoft.

  2. Purchase or connect your domain. In most cases the purchase will make you connect to your website. So make sure you have your domain on hand.

  3. Select your users. This is the people or aliases you decided to have custom emails for. Figure out everyone's info and have that ready.

  4. Choose an email address format. So, the common formats you most likely see are firstname.lastname@ or firstletter.lastname@ as an example. Sometimes you can be more broad and use the role@ model.


I hope this helped you learn a little more about custom email domains. Custom domains are a great option for your small business to take the next step. See if it is the right time for you!


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