• Riley Trotter

How Google Analytics Can Help You Sell More

What is Google Analytics and why should I use it?

Yea, that's a good question. It is very simple to answer this question although... the simple reason being is because it helps you.

Google Analytics works by the inclusion of a block of JavaScript code on pages in your website. ... The tracking operation retrieves data about the page request through various means and sends this information to the Analytics server via a list of parameters attached to a single-pixel image request.

It has many built in features and tools that help analyze the traffic on your website. Some of these key data points can help you make adjustments to low volume tickets or even boost more attention to high selling activities or pages on your website.

It also allows you to set up goals and conversations to have a firm understanding on how people arrive to purchases or your desired action.

Here is an example of a dashboard that shows the breakdown of users and their actions:

This data can be helpful because this snippet shows that the average user goes to two pages before they exit, and the average session is a little over a minute. The lower the bounce rate the better.

This dashboard has more insights. It can show you the breakdown of how your visitors came to your website. Whether or not they came organically, by paid advertisement, referral, or etc.

These are just the few of many benefits of Google Analytics. One of the best reasons why you should use it is because it is FREE!

Let us know if you would like help setting it up for your business. We are always here to help.

Being able to study your website traffic and turn traffic into leads and then into sales will help you increase more revenue.

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