• Riley Trotter

How Does Google Ads Work?

Google Ads have been the new hot buzz for small to medium size businesses when it comes to marketing budgets. Google ads is a tool that we use to help boost our brand and recognition on a monthly basis as well.

So, how does Google Ads work? Well, Google Ads is an advertising method where you can promote your business through different Google pages and methods. It is a PPC (pay per click) advertising method, meaning that you only pay for the advertisement if someone clicks on your ad.

There are a couple of different methods that Google Ads can be displayed. Here are the methods and how they work and look:


Search ads are shown in the Google search site. So, whenever you type something into the search bar it will come up with results. Within those results you will see some organic content and ad content. Here is an example:


Display ads will show on any platform that has a display ad widget allowed. Most of these will be within websites. Here is an example of a display ad:


Shopping ads are really what they really are: shopping ads lol. Anytime you are searching for a relative product that is a product that could be for sale, you will likely see a shopping ad. Here is an example of a shopping ad:


Video ads are what they are as well. They are video content that comes to ad form. Most of the time you will see these ads displayed within other video content. An easy example is YouTube. I'm sure you have seen plenty of ads within those videos. Here is an example:


App ads help promote your app within app stores. Much like Google search, Google app ads help promote your app to the top of listings. Here is an example:

Now we know most of the ways Google Ads can help promote our business. Knowing which style is best for you can matter. That is why it is important to work with a professional to get the best results.

Let us know how we can help your business gain more recognition and conversions with Google Ads!

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